Headspace: Unwind Your Mind
Directed
Headspace Unwind Your Mind
Jennifer Zheng
Headspace Guide to Meditation & Sleep
Jennifer Zheng & Moth Studio
Produced
Moth Studio and Hornet
Production Company
Hornet
Head of Production
Greg Bedard
Managing Director
Hana Shimizu
Head of Creative Development
Kristin Labriola
Executive Producer
Hana Shimizu
Senior Producer
Dez Stavracos
Associate Producer
Nico Benenati
Editor
Sam Stulin
Editor
Hyeseung Kim
Animation and Production
Moth Studio
Producers
Moth Studio, Riley Spencer, Billie Segal, Nefeli Petika
Art Direction
Jennifer Zheng and Moth Studio
Design
Jennifer Zheng, Moth Studio, Qian Shi, Ester Rossi
2D Animation
Josep Bernaus, Hozen Britto, Felix Massie, Yves Paradis, Ross Plaskow, Seongjin Yoon, Isaac Holland, Marah Curran, Sheetal Thankey, Josep Bernaus Valls, Bianca Beneduci Assad, Joe Bichard, Hozen Britto, Tony Comley, Moth Studio
3D Animation
Moth Studio
Compositing
Victoria Jardine, Qian Shi, Jeremy Carlen, Tom Fisher, Moth Studio, Daniele Baiardini, Moth Studio
Client
Netflix
Production Year
2020/2021
Netflix
Headspace Trailers
Moth, Hornet, Netflix and I joined heads to create original trailers for Headspace’s three series: Headspace Guide to Meditation, Headspace Guide to Sleep and Headspace: Unwind your Mind.
The brief was open and highly collaborative: beyond directing and designing I was free to contribute concepts to the scripts and add in jokes which brought a playfulness to the work.
We created a bespoke look for the suite of trailers. Mindfulness reminds me of the concentration you need on a pottery wheel, so I took my wheel-thrown vases as a starting point for our main character Bob.
Bob evolved and changed into his final form which ended up being much more warm and approachable.
Headspace Guide to Mediation
Alongside the title trailer, we created a second advert for broadcast on New Year’s Eve, featuring a breath countdown with the iconic crystal drop ball. The character lineup also included references to some of Netflix’s top series from 2020.
Headspace Guide to Mediation, New Year’s Eve 2020
…and we also made a fun little Times Square Billboard advert.
Our next trailer was for Headspace Guide to Sleep. This spot is more grounded as we focused on striking a more specific, relatable tone. We redesigned Bob into sleepy Barb and created a much sleepier night time world.
Headspace Guide to Sleep
We couldn’t resist getting a nod back to Bob in there!
Finally, Bob and Barb unite with newcomer Brady in our trailer for the last of their series together, Headspace Unwind Your Mind, an interactive experience.
To complement the premise of the series, we took this spot in a more immersive direction: traveling down lazy water slides and floating through the air before settling ever so gently on a relaxing beach.
